I have resisted the impulse to write here that I am disappointed, dejected and confused that sales in my Etsy shop are at a snail's crawl since before the Christmas holidays. I had only two sales in the supposed "selling season" in November/December. And I have not had a single sale in 2010. I think the snail died on January 1! LOL I resisted the impulse to write about it because I could just hear all of you: "would you like some cheese with that whine?" Nobody likes to listen to a complainer ....
I know that post-holidays are a slow time; I know I should be patient; I know there's lots of artists on Etsy so it's hard to be noticed; but I have to face the fact that I am spending way more than I am making. Sooner or later the IRS will be asking if I'm running a business or a charity.
I'm still not sure what to do about this sorry state of affairs, but at least for now I'm revamping my shop and reducing inventory. I'm going to be ruthless and weed out the lower performers - based on hearts and views - no matter how much I like them. I have to stop being so "easily pleased" - my closets are too full of unsold works. And then I just might walk away for awhile and tackle some unfinished projects around my home. After that, who knows? I can't see putting in so much time and money indefinitely.
I almost wish I hadn't signed up to Google Analytics. When views are way up, I can't figure out why the sales don't happen proportionately. And then GA dispassionately points out to me that my visitors drop like a rock when I don't post new work on Etsy or even if I don't post anything for a day or so on this blog.
If anyone has the secret to turning "lookers" into "buyers" let me know. And if you have your eye on one of my pieces - yes, you: the one who keeps coming back and looking at it - you'd better buy it now because it may be gone soon.
Okay, I'm done whining. I'm off to have a REAL glass of wine with some cheese!